Our Origin Story: How a Rubber Band Ball Changed Mortgage Lending
At Mortgage Maker, our journey didn’t begin in a boardroom, it began with a single rubber band on the corner of a desk. Each new challenge, insight, and breakthrough added another band, symbolizing growth, innovation, and determination.
A Breakthrough Moment: Data Integration & Education at Your Fingertips
This rubber band ball isn’t just a quirky keepsake. It’s a symbol of the grit, breakthroughs, and real-world experience that went into building Mortgage Maker AI. Late nights. Stacks of loan documents. Half-drunk coffees. We’ve been there because we are mortgage professionals.
Our team wasn’t backed by flashy VC funding or building software from a boardroom. We were in the trenches, asking hard questions like:
- Why can’t presentations update with live data?
- What if loan officers could deliver powerful educational insights instantly, from a single screen?
Each time we cracked a challenge like that, we wrapped another band around the ball marking progress, not perfection.
Today, that ball sits on our desk as a physical reminder of the mission: build intuitive, AI-powered mortgage presentation software that actually gets used, actually closes deals, and actually makes your job easier.
Mortgage Maker AI wasn’t built for show. It was built for you—the modern loan officer who needs smarter tools, faster answers, and software that finally works the way you do.
Building from the Ground Up, the Right Way
At Mortgage Maker AI, we didn’t start with venture capital decks or theoretical user flows scribbled on whiteboards. We started with real conversations—hundreds of them—with mortgage professionals who were tired of using software that didn’t work the way they did.
Every comment, critique, and idea became part of our build. And with every insight that made the product better, another rubber band was added to the ball.
Sara K. recommended we add side-by-side comparison tools:
“I just want to show side-by-side comparisons without opening five windows and dragging in screenshots.”
We knew exactly what that frustration felt like. So we created a single-screen, side-by-side comparison tool that pulls live rate data automatically. No toggling. No exporting. Just clarity.
And another rubber band was added.
Andy H. expressed frustration with time spent building reports:
“Can I just have something that’s presentation-ready in five minutes or less? A tool where I don’t have to spend hours aggregating data and manually building out reports?”
You bet. Our pre-built templates and AI-driven data population help loan officers generate polished reports in under five minutes, complete with borrower-specific projections. Simple. Easy. User-friendly.
And another rubber band was added.
Malik T. told us he always gets confused post-close:
“Every lender does post-close follow-up differently. It’s a mess.”
So we baked in our “Mortgages Under Management” (MUM) workflow to automate post-close nurture strategies—gifting reminders, equity alerts, refi watchlists—so staying top-of-mind is seamless.
And another rubber band was added.
We heard from Dante F. who wants more insight in borrower engagement:
“It’s frustrating when I send a report to a borrower and have no idea if they even opened it or looked at it.”
To solve that, we introduced borrower engagement tracking, a feature that notifies loan officers when clients open reports, how long they view each section, and where they spend the most time. It gives LOs the insight they need to follow up with precision and purpose.
And another rubber band was added.
Each feature wasn’t dreamt up in a vacuum. It was built in response to a real problem shared by a real person in the field. And with every breakthrough, we got a little better. One solution at a time. One rubber band at a time.
That’s how we built Mortgage Maker AI: not by guessing what the industry needs, but by listening closely—and building accordingly.
We’re Mortgage Pros, Just Like You
When we say “we get it,” we’re not using marketing speak, we really mean it. We’ve sat across the table from confused borrowers. We’ve wrestled with outdated mortgage SaaS platforms. We’ve tried to explain interest rate breakdowns with systems that didn’t allow for flexibility or provide real-time updates
So we decided to do something different.
We stopped waiting for a mortgage SaaS tool that actually worked and met the modern demands and preferences of home buyer’s and went ahead and built one ourselves.
The Rubber Band Ball as Our Brand Symbol
Today, the Mortgage Maker Ball is a mascot of sorts – colorful, simple, and unassuming, but built with intent. It lives on Shawn Brown’s desk, and whenever someone on the team solves a problem, simplifies a process, or ships something new, we add another band.
It’s not just about product milestones however.
It’s about:
Every user feedback call that led to a better feature.
Every moment a home buyer said, “I finally understand my options.”
Every referral that came from a clearer, more confident borrower experience.
A SaaS Platform with a Pulse
We didn’t build Mortgage Maker AI to be the flashiest tool in the industry. We built it to be the most useful. The rubber band ball is a daily reminder that small ideas, when consistently added together, lead to something epic.
Legacy platforms weren’t built this way. They were built in silos, by people too far removed from the grind and out of touch with the REAL issues brokers and loan officers face with mortgage SaaS platforms.
Ours was built in the field. By us. For us. For you.
Built by industry professionals who understand the struggles and challenges that modern mortgage loan officers face, the Mortgage Maker team explored how AI technology enhances mortgage presentation software and then built a software platform powered by artificial intelligence, making it an indispensable tool for mortgage professionals aiming to be at the top of their game in today’s market.
Want to See What We’ve Built?
Every rubber band added to the Mortgage Maker Ball represents a better way to present, explain, and win over borrowers.
Let us show you what that looks like.
Follow the Journey
From now on, every major product update, every meaningful insight, every bit of feedback that changes how we build gets a band.
And don’t worry, we’re documenting the evolution of this ball just like we’re documenting the evolution of Mortgage Maker AI.
You’ll see it on social media, in our newsletters, and in our office.
Because the Mortgage Maker Ball isn’t just ours anymore, it’s yours too.
From One Idea to an Industry Movement
At Mortgage Maker AI, we believe in the power of ideas, the grit behind execution, and the beauty of solving real problems with real solutions. The Mortgage Maker Ball is more than a ball, it’s our promise to the mortgage industry to keep building with intention, listening closely, and staying scrappy, creative, and connected to the community we serve.
From one rubber band to hundreds and counting…
Let’s keep building together.
Ready to See What All Those Rubber Bands Built?
This isn’t just a story about building a better mortgage tool, it’s your story too.
See how Mortgage Maker AI helps loan officers like you close more deals, faster.